Navigating the Shifting Media Landscape - The Fundamentals of Ad Creative
Name:
Navigating the Shifting Media Landscape - The Fundamentals of Ad Creative
Date:
October 21, 2015
Time:
10:00 AM - 11:00 AM PDT
Event Description:
Join us for this Educational Series "Navigating the Shifting Media Landscape - The Fundamentals of Ad Creative", sponsored by The Los Angeles Times Media Group. Creativity in advertising enables us to translate strategic ideas into creative communications, leaving a lasting impact in a market that is constantly being exposed to brands.
It is what makes your brand stand out from the crowd. In fact, creativity makes advertising FOUR TIMES MORE effective than non-creative advertising. In this webinar, we will explore the various strategic and creative stages and the importance of each.
KEY WEBINAR TAKEAWAYS INCLUDE:
• Importance of discussing messaging and creative early on in the strategy process
• Why does rich media cost more?
• Performance measurement- how important are click-through rates?
Join our live webinar as Los Angeles Times’ Director of Digital Advertising, Earl Baer, shares how you can tell your brand story through a creative ad messages to maximize your advertising dollar.
Click Here to Register
It is what makes your brand stand out from the crowd. In fact, creativity makes advertising FOUR TIMES MORE effective than non-creative advertising. In this webinar, we will explore the various strategic and creative stages and the importance of each.
KEY WEBINAR TAKEAWAYS INCLUDE:
• Importance of discussing messaging and creative early on in the strategy process
• Why does rich media cost more?
• Performance measurement- how important are click-through rates?
Join our live webinar as Los Angeles Times’ Director of Digital Advertising, Earl Baer, shares how you can tell your brand story through a creative ad messages to maximize your advertising dollar.
Click Here to Register
