Despite all the headlines about investing in social media, the staple of any successful and engaging marketing campaign remains to be email. This personalized brand communication nurtures quality customer relations and is almost 40 times better at acquiring new customers than Facebook and Twitter. Businesses return $40 for every $1 spent on email marketing. Knowing how to utilize email marketing campaigns can help generate higher sales and build your brand.

Join the Chamber in this Educational Webinar Series: "Navigating the Shifting Local Media Landscape- The Essentials of Audience Targeting" sponsored by Chamber members, The Los Angeles Times Media Group.